Edward S. Jordan

Edward S. "Ned" Jordan, ca. 1914
Jordan's "Red Arrow" emblem

Edward S. Jordan (November 21, 1882 – December 29, 1958) was an American entrepreneur, automotive industrialist and pioneer in evocative advertising copy, which he wrote and used to advertise the automobiles produced by his Jordan Motor Car Company of Cleveland, Ohio. Jordan’s June 1923 advertisement for the company’s Somewhere West of Laramie is considered a breakthrough in the art of writing advertising copy.


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